气味上海香水香氛精品展
上海西岸国际会展中心, 2025年10月16至19日
中国，上海，2025年5月29日。专注于国内外精品香水香氛领域的领军展会——气味上海香水香氛展将由法兰克福展览（深圳）有限公司与上海四季桂展览有限公司携手主办，开启馥郁新篇章。秋季展会将于2025年10月16至19日在上海西岸国际会展中心举办。此次合作将深度融合法兰克福展览集团的全球会展经验、旗下Beautyworld品牌展会的行业资源以及上海四季桂展览有限公司在香氛领域的专业洞察与在中国市场的深厚积累。我们相信，双方的联合将为展会带来更具国际视野和本土优势的协同效应，提升展会国际影响力，并助力品牌拓展渠道、深化合作，共同推动中国香氛市场的持续创新与高质量发展。
法兰克福展览（香港）有限公司总经理车立超先生对此表示：“此次合作对我们来说有着里程碑式的意义，标志着法兰克福展览集团首次在中国布局香水香氛领域的贸易展会。通过整合集团在美容及消费品领域的全球资源与市场经验，我们致力于满足业内人士及消费者的需求。凭借集团全球化视野，我们期待吸引更多国际品牌，孵化行业创新，扩大展会国际影响力，并搭建一个连接全球市场的优质平台，助力展商、品牌与专业买家、爱好者们高效对接。”
气味上海香水香氛精品展创始人武岳先生对展会的潜力充满信心：“近年来，消费者对高品质的小众创意香氛兴趣不断上升，推动了中国香氛市场的多元化与专业化发展。此次与法兰克福展览集团合作，不仅是对我们展会专业度和行业影响力的高度认可，也为展会注入了全球化的资源支持。我们期待借助法兰克福展览集团在国际贸易展领域的深厚积淀，进一步强化展会的B2B属性，搭建品牌与渠道、零售商之间高效、稳固的合作桥梁，推动中国香氛产业的国际对接与创新成长。”
金秋香氛创新风向标
金秋十月，气味上海将甄选独特且高质品牌、组织丰富多元的同期活动，为广大业内人士与大众消费者呈现一场独特的感官盛宴。本届展会面积达5,000平方米，将汇聚来自20多个国家及地区的200多个参展品牌，呈现各自独特的香氛理念。本届展会海外品牌荟萃，超25%的展商为首次亮相的国际品牌，半数以上展品来自海外。
展会预期将迎来16,000观众与专业买家，涵盖香水与美妆零售商、百货商场、分销商、电商平台、社媒达人与香氛爱好者。观众可在此踏上气味之旅，沉浸式探索琳琅满目的各类香水、家居香氛、车载香氛、香薰蜡烛、传统中式香道等产品。
展会亮点主要包括：
· 上海香水周——与法国NEZ联合打造的特别活动，该组织是为香氛行业的从业者与爱好者提供嗅觉文化知识和资源的的知名平台。届时上海香水周将连接全球嗅觉[1]文化与本土创意力量，呈现国际展商的前沿理念。
· 调香师区——该专区将聚焦调香师的创新作品，呈现匠心独运的香水设计。观众可与各位调香师近距离交流，了解香氛创作的艺术与工艺。
· 2025金桂奖GOA 现场评选——中国香氛行业权威奖项将与展会同期举办，表彰杰出品牌与创新成果，推动行业发展。
欲了解更多气味上海香水香氛精品展会资讯，请访问官网： www.notesshanghai.com
气味上海香水香氛精品展将于 2025年10月16至19日举行。
媒体联系：
陈天楚小姐
电话：+86 21 6160 8557
merry.chen@china.messefrankfurt.com
法兰克福展览（上海）有限公司
中国上海浦东新区世纪大道1229号
世纪大都会1号楼11层，200122
法兰克福展览集团简介
法兰克福展览集团是全球最大的拥有自主展览场地的展会主办机构，其业务覆盖展览会、会议及活动，在全球28个地区聘用约2,500*名员工，业务版图遍及世界各地。2024年营业额约7.8亿欧元*，集团与众多行业领域建立了丰富的全球商贸网络并保持紧密联系，在展览活动、场地和服务业务领域，高效满足客户的商业利益和全方位需求。法兰克福展览集团核心优势在于遍布世界各地庞大、紧密的国际行销网络，覆盖全球约180个国家。多元化的服务呈现在活动现场及网络平台的各个环节，确保遍布世界各地的客户在策划、组织及进行活动时，能持续享受到高品质及灵活性。我们正在通过新的商业模式积极拓展数字化服务范畴，可提供的服务类型包括租用展览场地、展会搭建、市场推广、人力安排以及餐饮供应。作为核心战略体系之一，集团积极实践可持续化经营理念，在生态、经济利益、社会责任和多样性之间达成有益的平衡。有关集团可持续发展进一步资料，请浏览网页：www.messefrankfurt.com/sustainability。集团总部位于德国法兰克福市，由该市和黑森州政府分别控股60%和40%。有关公司进一步资料，请浏览网页：www.messefrankfurt.com.cn。
*2024年初步数字
上海四季桂展览有限公司简介
气味上海Notes Shanghai是世界精品香水及香氛品牌行业性展览会，一年举办两届（春季展和秋季展）。展会为中国香氛行业官方顶尖荣誉“金桂奖GOA”唯一授权展，由金桂文化旗下上海四季桂展览有限公司主办，以专业性、国际性及深耕精品香水领域为其标志性特点。
展会致力于推进精品香水香氛品牌的国际交流，鼓励原创与创新，为香水香氛行业从业者及爱好者创造深度交流机会，丰富的展会议程及高品质的参展品牌也为专业人士与大众提供了独特且优质的观展体验。
Notes Shanghai
West Bund International Convention and Exhibition Center, 16 – 19 October 2025
Shanghai, China. 29 May 2025. Notes Shanghai, a leading trade fair dedicated to China’s niche fragrance sector, featuring high-quality, independent brands, is set to embark on an exciting new chapter through a strategic partnership between Notes Shanghai Exhibition Co Ltd and Messe Frankfurt (Shenzhen) Co Ltd. Together, the two companies will co-organise the fair, scheduled from 16 – 19 October 2025 at the West Bund International Convention and Exhibition Center in Shanghai. This collaboration leverages Messe Frankfurt’s global trade fair expertise and prestigious Beautyworld network, alongside Notes Shanghai’s in-depth industry knowledge and local connections. As a result, the partnership aims to enhance the show’s international influence, foster new business opportunities, and support the rapid growth of China’s fragrance industry.
Commenting on the new partnership, Mr Edward Che, General Manager at Messe Frankfurt (HK) Ltd, said: “This partnership represents an exciting milestone for us, marking Messe Frankfurt’s first trade fair dedicated to the fragrance and beauty sector in China. By harnessing our comprehensive industry resources and market knowledge through our consumer goods and beauty network, we aim to fulfill the needs of both industry players and consumers. With our global expertise, we aspire to attract more international brands, fostering industry innovation, amplifying the event's worldwide appeal, and provide a premium platform that connects exhibitors with brands and fragrance lovers.”
Mr Alex Wu, Founder of Notes Shanghai Exhibition Co Ltd, shared his insight on the show’s potential: “The recent surge in consumer interest and growing appreciation for niche and creative scents have set the stage for significant expansion in China's fragrance market. This partnership reaffirms the fair’s recognition within the industry and pools international resources for Notes Shanghai. Eager to capitalise on this potential, we are excited to collaborate with Messe Frankfurt to enhance the B2B aspect of Notes Shanghai, to build stronger relationships between brands and retailers, and drive innovative partnerships and market development.”
Premier destination for fragrance innovation this autumn
This October, Notes Shanghai promises a unique and premium experience for both industry players and consumers, featuring a carefully curated selection of top-quality brands and a well-rounded fringe programme. Spanning 5,000 sqm, the event will host over 200 exhibitors from more than 20 countries and regions, each showcasing their unique scent philosophies, with more than 25% of international brands making their debut. Notably, over half of the displayed products will come from overseas.
The fair is expected to attract over 16,000 visitors and professional buyers, including perfume and cosmetics retailers, department stores, distributors, agents, e-commerce platforms, social media influencers, and fragrance enthusiasts. Visitors can look forward to a sensory journey, exploring a broad range of offerings such as perfumes, home fragrances, car perfumes, scented candles, and traditional Chinese incense.
Key highlights of the upcoming fair include:
Shanghai Perfume Week – this curated zone was launched in collaboration with NEZ, a prominent platform in France providing educational resources, workshops, and tools for both enthusiasts and professionals in the fragrance industry. The Shanghai Perfume Week will feature international exhibitors, connecting global olfactory[1] culture with local creative voices.
Noses – this dedicated space will feature perfume artisans and highlight their innovative creations and unique approaches to fragrance design. Visitors will have the opportunity to engage with these experts, gaining insights into the artistry and craftsmanship behind each scent.
The Golden Osmanthus Awards 2025 – the prestigious event in China’s fragrance sector will be held alongside Notes Shanghai, recognising and celebrating outstanding fragrance creations and brands, thereby amplifying the market influence and supporting industry development.
For more information about Notes Shanghai, please visit: www.notesshanghai.com
Notes Shanghai will be held from 16 – 19 October 2025.
Your contact:
Chiela Pun
Phone: +852 2230 9281
chiela.pun@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
Background information on Notes Shanghai Exhibition Co Ltd
Notes Shanghai, the premier international exhibition for the fragrance industry, is held twice a year – Spring and Autumn edition. As the exclusive authorised exhibition of the Golden Osmanthus Awards (GOA) — the highest official honour in China’s fragrance industry — Notes Shanghai is organised by Notes Shanghai Exhibition Co Ltd, a subsidiary of Golden Osmanthus Culture Group. The event is distinguished by its professionalism, international outlook, and deep focus on the fine fragrance sector.
The exhibition seeks to foster international exchange within the fragrance industry, promote originality and innovation, and provide valuable networking opportunities for both professionals and enthusiasts. With its comprehensive conference agenda and a curated selection of high-quality brands, it offers a unique and premium experience for industry experts and the public alike.
